Driving adoption of the Vida App through value proposition redesign

VIDA Sign is a mobile application that enables users to digitally sign documents with legally-binding electronic signatures. While the app had achieved strong initial adoption, the business wanted to expand its value proposition to drive recurring engagement.

I led the product design effort to transform the app from a single-purpose signing tool into a comprehensive document management solution for Indonesian professionals.

The VIDA Signing app had strong adoption for digital signature use cases, but usage dropped significantly after users completed their signing tasks. The app was seen as a single-purpose tool rather than a daily productivity companion.

The business goal was clear: increase daily active users and expand the app's value proposition to become the go-to document management solution for Indonesian professionals. This required a fundamental rethink of the product strategy.

We needed to identify new use cases that would drive recurring engagement while maintaining the simplicity that made the signing experience successful.