Scaling VIDA's growth with a Self-Serve Identity Platform
B2B Enterprise PlatformProduct Led Growth0-1 Design Strategy & ExecutionCustomer Journey Redesign
Hi, I'm Michal.
Design Leadwith a Product Mindset
With over a decade of experience across UX, product design, and product management, I currently lead the product design chapter at VIDA Digital Identity.
My specialty lies in helping high-tech companies translate complex technologies into simple, scalable experiences that drive real business impact.
What I bring to the table
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0–1 Design Execution & Strategy
Over a decade of hands-on experience leading design execution and strategy for 0–1 initiatives across web and mobile. This includes projects such as VIDA Identity Platform, Verification SDK flows, and the VIDA Mobile App, spanning discovery, delivery, and scale.
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Design Leadership
For the past three years, I've led the product design team at VIDA Digital Identity with four direct reports. My responsibilities include hiring, coaching, defining team rituals, and maintaining a high bar for design quality across multiple product pods and initiatives.
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Product Management Mindset
Hands-on experience acting as a product manager on initiatives such as VIDA Identity Platform, driving roadmapping, product discovery, PRDs, cross-functional rituals, and product launches.
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AI in Design & Product
I enjoy exploring how AI can enhance my workflow, from kickstarting discovery and synthesizing insights to generating rapid prototypes and building end-to-end applications to move faster from idea to execution.
Recent Case Studies
These case studies highlight the main areas I've focused on over the past few years as a Product Design Lead at VIDA Digital Identity.
Memorable projects from my earlier work
Standard Chartered•2018–2019
Enabling Real-Time Credit Card Onboarding for Standard Chartered
Led the end-to-end UX design for Standard Chartered's real-time credit card onboarding journey in the UAE. The redesigned experience enabled instant approvals and set a new benchmark for digital onboarding speed and usability in the region.
Standard Chartered•2017–2019
Designing the Global Design System for Standard Chartered's Website
Worked as the dedicated designer on Standard Chartered's global website revamp, successfully launching across six markets (Singapore, Hong Kong, India, Malaysia, and the UAE) within 1.5 years, improving accessibility, consistency, and visual quality.
Taiger•2020–2021
Enabling a Sales-Led Motion with a Self-Serve IDP Platform at Taiger
I led the end-to-end redesign of Omnitive to shift Taiger's data extraction service to a scalable, self-serve product. The new experience simplified how customers create and deploy document extraction models, enabling rapid onboarding, frictionless trials, and a sales-ready product experience.
Websupport•2015–2017
Driving Domain Sales through an Optimized Purchase Journey
As part of the Growth Team, I led the end-to-end design process to improve Websupport's domain purchase journey. The project involved redesigning key touchpoints including the domain search, product page, and checkout flow to drive higher domain sales through improved upsell and cross-sell experiences.
My Latest Work Experience
Jan 2023 - Present
Product Design Lead
VIDA Digital Identity
I joined VIDA as Product Design Lead, leading key design initiatives and managing a team of 3 designers while also acting as Product Manager for the self-serve VIDA Identity Portal project.
May 2022 - Nov 2022
Product Experience Manager
Saleswhale (acquired by 6sense)
Joined Saleswhale (acquired by 6sense) as a Product Manager, focusing on product experience and automation leading discovery and product strategy for Automated Workflows feature.
Mar 2020 - Dec 2020
Lead Product Designer (Acting PM)
Taiger
Joined Taiger as the first founding designer, leading key design initiatives, establishing design culture, and scaling the team to support company growth. Later, acting as PM for Taiger Omnitive Portal.
Apr 2017 - Apr 2019
Senior UX Designer
Standard Chartered
Joined Standard Chartered's centralized UX team to lead regional design initiatives across multiple countries like for example SC website revamp or real-time onboarding.
Product Notes
This is where I jot down ideas I'm thinking through. It's part brain dump, part thinking out loud.