Scaling VIDA's growth with a Self-Serve Identity Platform
B2B Enterprise PlatformProduct Led Growth0-1 Design Strategy & ExecutionCustomer Journey Redesign
👋Hey, I'm Michal Holic
Design Leaderwith a Product Heart
I'm Michal, a seasoned Product Design Lead currently leading the design chapter at Vida. With 10+ years of experience across UX, product design, and product management, I focus on driving design strategy & execution, growing strong teams, and delivering business impact through user insights and data.
What I bring to the table
Below you can find two case studies from my two most recent projects.
0-1 Design Execution & UX Strategy
Proven experience leading the strategy and execution of 0→1 design initiatives from discovery to delivery, turning complex problems into user-centered products that drive measurable business impact.
Team Leadership & Growth
I have experience building and leading high-performing design teams by defining a clear vision, establishing effective design rituals, and embedding design into the product development process.
Impact-Driven Mindset
My approach to design blends qualitative research with quantitative validation, ensuring that every design choice is rooted in user behavior, measurable metrics, and business goals.
AI in Design & Product
I enjoy exploring new ways how to integrate AI into the design workflow to enhance creativity, speed up iteration, and transform how teams research, prototype, and make product decisions.
Recent Case Studies
These case studies highlight the main areas I've focused on over the past few years as a Product Design Lead at VIDA Digital Identity.
Memorable projects from my earlier work
Enabling Real-Time Credit Card Onboarding for Standard Chartered
Led the end-to-end UX design for Standard Chartered's real-time credit card onboarding journey in the UAE. The redesigned experience enabled instant approvals and set a new benchmark for digital onboarding speed and usability in the region.
Designing the Global Design System for Standard Chartered's Website
Worked as the dedicated designer on Standard Chartered's global website revamp, successfully launching across six markets (Singapore, Hong Kong, India, Malaysia, and the UAE) within 1.5 years, improving accessibility, consistency, and visual quality.
Enabling a Sales-Led Motion with a Self-Serve IDP Platform at Taiger
I led the end-to-end redesign of Omnitive to shift Taiger's data extraction service to a scalable, self-serve product. The new experience simplified how customers create and deploy document extraction models, enabling rapid onboarding, frictionless trials, and a sales-ready product experience.
Driving Domain Sales through an Optimized Purchase Journey
As part of the Growth Team, I led the end-to-end design process to improve Websupport's domain purchase journey. The project involved redesigning key touchpoints including the domain search, product page, and checkout flow to drive higher domain sales through improved upsell and cross-sell experiences.
My Latest Work Experience
Jan 2023 - Present
Product Design Lead
VIDA Digital Identity
I joined VIDA as Product Design Lead, leading key design initiatives and managing a team of 3 designers while also acting as Product Manager for the self-serve VIDA Identity Portal project.
May 2022 - Nov 2022
Product Experience Manager
Saleswhale (acquired by 6sense)
Joined Saleswhale (acquired by 6sense) as a Product Manager, focusing on product experience and automation leading discovery and product strategy for Automated Workflows feature.
Mar 2020 - Dec 2020
Lead Product Designer (Acting PM)
Taiger
Joined Taiger as the first founding designer, leading key design initiatives, establishing design culture, and scaling the team to support company growth. Later, acting as PM for Taiger Omnitive Portal.
Apr 2017 - Apr 2019
Senior UX Designer
Standard Chartered
Joined Standard Chartered's centralized UX team to lead regional design initiatives across multiple countries like for example SC website revamp or real-time onboarding.
Product Notes
This is where I jot down ideas I'm thinking through. It's part brain dump, part thinking out loud.